It's because the name "Lamborghini Militaria 001" (or "Lamborghini Mimram 001" since the Swiss family just bought into the company) was already taken by this. It took Lamborghini two expensive and completely useless prototypes to finally reach perfection with the third design (and a V12).
via Jalopnik http://jalopnik.com/ever-wondered-why-lamborghini-called-their-suv-the-lm00-470848430
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