viernes, 29 de marzo de 2013

Why Volkswagen Had The Best Reveal At This Year's New York Auto Show

In our post-carpocalyptic and post-paper world, truly amazing auto show press reveals are a rarity. Rightfully so. Why spend tens of millions of dollars to unveil a car to a group of balding, morbidly-obese, and irrelevant auto "press" when it's already been seen online by an audience a thousand times larger and more influential? But, even if automakers have to spend less, they can still do something cool that creates digital content. A great example is Volkswagen.


via Jalopnik

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