In our post-carpocalyptic and post-paper world, truly amazing auto show press reveals are a rarity. Rightfully so. Why spend tens of millions of dollars to unveil a car to a group of balding, morbidly-obese, and irrelevant auto "press" when it's already been seen online by an audience a thousand times larger and more influential? But, even if automakers have to spend less, they can still do something cool that creates digital content. A great example is Volkswagen.
via Jalopnik http://raywert.kinja.com/why-volkswagen-had-the-best-reveal-at-this-years-new-y-462763562